Delve is a new, exciting cheese dip or spread for an audience excited about snacking.
The problem: Mascarpone-based cheese brand Delve only existed as a name. A brand identity, packaging, advertising, a website, and social presence needed to be created. This innovative product required a unique positioning strategy to introduce it to a market ready for something new and exciting.
The solution: A comprehensive brand identity that’s bright, playful and reflects the delicious nature of the dip. This identity is carried across all brand touchpoint to create a brand that attracts cheese consumers looking to level up their snacking game.
The thinking: Delve is positioned as a brand crafted for foodies. The vibrant and energetic brand identity and packaging for Delve captures the joy of discovery and the experience of eating a snack you love. The messaging is conversational, feeling approachable yet refined. Delve’s website dials up the brand’s personality and taste appeal with vibrant imagery and inspiring recipes. This lively energy is continued across its social media and ad campaign, both aimed at generating awareness and furthering the brand presence.
The client: Delve
The team: HBX Branding
The skills: Creative Strategy | Branding | Packaging | Copywriting | Art Direction | Digital Activation | Web Development | Social Media Presence | Digital & Social Media Marketing
