Newly Foodly is a cooking kit for beginners looking to get started in the kitchen.
The problem: Many people want to become proficient in the kitchen but lack the skills and tools necessary to get started. Enter Newly Foodly!
The solution: This comprehensive starter kit is easy to use, setting beginners up for success by walking them through cooking basics. The kit includes classic tools, a cookbook, spices, mixes, and more to inspire confidence and excitement.
The thinking: Branded as light-hearted and friendly to appeal to people who are eager to get cooking but don’t know where to start, Newly Foodly is perfect for young professionals living on their own for the first time and ready to dip their spoons into the world of cooking. Mature, clean, and cheerful, this is the resource every novice needs to become a chef in no time.
The skills: Branding | Packaging | Copywriting | Art Direction | UI/UX | Advertising
Newly Foodly’s got everything you need.
With a cookbook, cutting boards, spices, mixes, rubs, spoons, pans, and more, this kit offers everything anyone needs to become a chef in no time.
There’s an app for that!
With a younger audience, not everyone wants a physical cookbook. For a community of beginners, Newly Foodly’s app offers recipes with commentary to accommodate users who prefer digital to analog.
Focus on the positive.
These ads look at how Newly Foodly aids new cooks in bringing their skills from bad to amazing. By focusing on future accomplishments, these ads are approachable and fun, encouraging the kitchen-shy to step towards the stove.