Crazy Confections is a line of dessert-flavored fruit products perfect for families.
The problem: Cotton Candy grapes are a fruit that everyone knows and loves for their great taste. Sadly, there are few existing products on the market that are as appetizing and healthy.
The solution: That all changes with Crazy Confections! In addition to cotton candy, the line of fruit products comes in two new flavors: birthday cake blueberry and cinnamon sugar strawberry. Each flavor exists in fruit, juice, fruit snack, and jelly form.
The thinking: Crazy Confections is delicious, fun, and family-friendly, perfect for satisfying a sweet tooth while avoid sugary snacks. Presented in playful, energetic, and fresh packaging, parents and children alike will love Crazy Confections for how healthy and tasty it is.
The skills: Packaging | Illustration | Advertising | UI/UX Design
Flavor and fun come first.
In addition to cinnamon sugar strawberry, Crazy Confections products also come in birthday cake blueberry and cotton candy grape. These flavors are delicious and make kids excited about eating fruit.
Sweets you can always eat.
This ad campaign focuses on the combination of sweetness and health. By reinforcing that while delicious, Crazy Confections isn’t just for dessert, parents are likely to buy this for their kids as an easy way to get them to snack on fruit.
All sweet, no sugar.
Crazy Confection’s web presence informs consumers about the product, explaining its benefits and encouraging trust in the consumer.