Wellness Pet Company’s Impact Report highlights the company’s 2022 achievements.

The problem: Wellness Pet Company wanted to chronicle the numerous ways that it had made a positive impact in the year 2022.

The solution: This digital Impact Report outlines Wellness’s 2022 achievements. The report highlights the company’s goals, sustainability efforts, protections for animal welfare, decreasing food waste, and initiating environmentally friendly packaging to create a greener world.

The thinking: The report uses elements of the established Wellness brand kit including fonts and color to reinforce the brand voice. Additional elements like the color green and dynamic use of photos are used to create a fresh, modern guide that demonstrates Wellness’s commitment to shaping a more sustainable world.

The client: Wellness Pet Company. The team: HBX Design

The skills: Publication Design | Branding | Art Direction