Dekindle is fire extinguishing coal created to keep families safe and worry-free.
The problem: Backyard bonfires and fire pits offer a fun experience for kids and parents, but can be dangerous if the fire becomes uncontained and spreads.
The solution: Dekindle keeps everyone safer by providing a fire-smothering coal which works quickly to put out any remaining traces of fire. With baking soda as its active ingredient, parents can rest easy about the environmental impact of using this product to keep both their yards and their kids safe. This product ensures fire stops the moment parents want, allowing them to appreciate family fun in the moment without worrying about what will happen next.
The thinking: With packaging and a point-of-purchase design that evokes fire imagery and encourages trust in the consumer, everyone can rest easy. Dekindle sparks confidence with its welcoming, trustworthy, and vibrant voice, allowing the whole family to sit back and enjoy their bonfire.
The skills: Packaging | Point-of-Purchase Display | Branding | Advertising | Copywriting
Keep your fire safe.
Dekindle puts the emphasis on safety. The packages tout the main benefits and give easy directions for use with the intention of appealing to a target audiences of families who need a product that they can count on.
Focus on the fire.
Dekindle’s packaging and point-of-purchase display both boost communication through shape and color. They hint at flames, adding a visual clarity that speaks to the consumer before they even begin to read the copy.
Benefits every family can relate to.
This ad campaign takes chaotic, relatable scenes from typical family life to show that Dekindle is a product that makes parents lives easier, not harder.