Guidebook for Girlhood is a comprehensive guide for young girls to replace traditional, stereotypical options.
The problem: Girls have grown up surrounded by manuals instructing them on how to grow up that are filled with outdated, overly-girly content.
The solution: Guidebook for Girlhood provides a better option for adolescent girls approaching their teenage years. Celebrating what it means to be a woman, the book playfully offers a range of insightful information.
The thinking: It is approachable because of its inclusion of traditionally “girly” content while barrier breaking in the variety of information given which is not limited by gender or taboo. This book serves as a fun and trustworthy resource for both girls and their parents. Guidebook for Girlhood addresses both the serious issues and joys of growing up that adolescent girls face in a joyful, bright, and inspiring manner.
The skills: Publication | Illustration | Lettering | Copywriting | Art Direction | Advertising
Being a girl… it’s complex!
This ad campaign aims to target tween girls by acknowledging the many definitions of girlhood. The campaign fosters trust in potential readers by openly addressing their insecurities and noting the various ways their feelings can align or differ from what is considered “normal”.
Looking for more? The internet’s got your back.
Guidebook for Girlhood’s web presence, featuring a home page, as well as pages to buy the book, a reading list, resource page, and shop page, shows how the brand elements can be adapted and translated to web while creating more opportunities for the book to be purchased.
You can trust Guidebook for Girlhood to inform your daughters.
This ad campaign targets parents, the primary purchasers of the book, assuring them that this book is a safe, trustworthy source of information for their daughters that can stand in when they’re not able to answer the tough questions.
