Absofruitly needed a digital presence to bring to life their fun and delicious fruit snacks.

The problem: Absofruitly wanted to showcase its product benefits across digital channels in a fun and playful way that is appealing to both parents and children.

The solution: A suite of digital assets used across E-Commerce channels highlight the soft texture, fruity flavors, and fun of Absofruitly fruit snacks.

The thinking: Each asset touches upon a different brand tenet in an engaging way – bright colors signify fun, illustrative elements and interaction with the snacks reinforce their soft texture, while copy and an emphasis on real fruit photography bring home the health benefits. With elements that speak to the wants and needs of both kids and their parents, everyone is able to get Absofruitly excited!

The client: Absofruitly by Bazooka Candy Brands The team: HBX Design

The skills: Branding | Art Direction | E-Commerce | Copywriting