International snack company Edita needed a refreshed identity to fit their energetic spirit.

The problem: Edita’s previous branding lacked the fun, sweet side that their many brands possess. They needed to refresh their branding to better fit their identity.

The solution: A bright, joyful refreshed identity delivered across a variety of assets including stationary, environmental graphics, and a style guide.

The thinking: The joy of snacking is signified through bright, happy colors and elements that appear to be almost in motion. The environmental graphics designed for the Edita offices offer excitement while delivering information through fun and accessible graphics. The brand delicately balances playful with corporate, delivering a visual look and feel that is serious and trustworthy yet approachable to customers who just want a delicious snack.

The client: Edita

The team: HBX Branding

The skills: Branding | Environmental Graphics | Copywriting | Art Direction